This hard to translate and fun to say Italian word,
Sprezzatura ( Sprettsa’tu:ra)
was coined by the 16 th century author, Baldassare Castiglione, in
“The Book of Courtier”
He defined it as a certain nonchalance—the quintessential art of effortless indulgence and luxury. And who better than the Italians to internalize this quality but for all others not gifted with this quality innately, there is Category: Men. A line of luxury skincare and clothing that endeavors to bring the spirit of Sprezzatura within your grasp.
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