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The Spirit of Sprezzatura

This hard to translate and fun to say Italian word,

Sprezzatura ( Sprettsa’tu:ra)

was coined by the 16 th century author, Baldassare Castiglione, in

“The Book of Courtier”

He defined it as a certain nonchalance—the quintessential art of effortless indulgence and luxury. And who better than the Italians to internalize this quality but for all others not gifted with this quality innately, there is Category: Men. A line of luxury skincare and clothing that endeavors to bring the spirit of Sprezzatura within your grasp.

Make your skin glow and hair shine like you were born with it. Rock that suit or glam up those chinos with our pristine premium shirts.

The importance of looking and feeling good cannot be overstated for men. Don’t take the flak for it from anyone. Category: Men has made it easy because we have already done the heavy lifting for you.

Join the Club Sprezzatura to get amazing perks like early access to upcoming promotions, exclusive discounts and members only events.

Size Guide
The Modern Fit follows the line of the body, it gives a more defined appearance to the garment. It tapers in slightly in the shirt body as apposed to a straight cut It is also slimmer in the sleeves, for a standard, tailored look.